The Brand
Pencilhead and friends are animated characters alive in the real world. They have the ability to venture into all environments at all scales. They can visit whales as easy as ants, see volcanoes and rainforests, chat with nurses and miners, learn from cultures across the world and throughout time; nothing is out of bounds.
All of the characters are familiar drawing tools, coming to life and taking on their own special personalities. The excitement of getting new stationery and the possibilities that represents takes on a literal life of its own as the characters venture into reality and apply their unique brand of magic.
The characters represent the new, the excitement, the potential of discovery and interpretation. They are full of jokes, song, dance, stories, and most importantly just a sheer unfiltered engagement with the adventures they have!
What would you see if you had young eyes again?